Two-time CMA and AMA Award nominee and platinum-selling artist Luke Bryan and Cabela's, the World's Foremost Outfitter of hunting, fishing and outdoor gear, are pleased to announce a multi-year partnership. The partnership centers around a series of cross-promotions and marketing collaborations across Cabela's and Luke Bryan's year round activities. Co-branded marketing campaigns will appear in Cabela's world famous stores, as well as in their catalog and e-commerce materials. Social media and content collaborations will offer fans an exclusive, behind the scenes look into Luke's off-stage activities as an avid outdoorsman.
"My love for the outdoors is something that has been a part of me ever since I can remember," says Luke. "It seems there was never a time when we weren't hunting, fishing, farming or playing outside since I was very young. Teaming with Cabela's is such a natural fit for me."