Last July, after sending Take a Little Ride to radio stations, a note was sent out asking those radio stations to play a newer version of the song that had a lyric changed to accommodate Jason's upcoming endorsement deal with Coors.
"Jason Aldean is in the process of signing an endorsement deal with the Coors Brewing Company. With that, he has changed the "Shiner Bock" line in the song "Take A Little Ride" to "A Couple Rocky Tops". We respectfully request you exchange this version with the one you are currently playing."
That request was just a warm-up to today's expected official announcement. The Nashville Business Journal is reporting that the new partnership between Jason and Coors will officially kick off on October 16, the date Jason's new album 'Night Train' comes out.